Raws li International Data Corporation (IDC), thoob ntiaj teb kev xa khoom ntawm lub xov tooj smartphone poob 9% xyoo-rau-xyoo hauv lub quarter thib ob ntawm 2022, nrog rau Suav lag luam smartphone xa tawm txog 67.2 lab units, nqis 14.7% xyoo-rau-xyoo.
Tsawg dua thiab tsawg dua cov neeg hloov pauv lawv lub xov tooj, ua rau muaj kev poob qis hauv kev lag luam smartphone.Tab sis ntawm lwm sab, kev ua lag luam rau smartwatches txuas ntxiv nthuav dav.Cov ntaub ntawv counterpoint qhia tau hais tias thoob ntiaj teb kev xa khoom smartwatch loj hlob 13% xyoo dhau ib xyoo hauv Q2 2022, thaum nyob hauv Suav teb, kev muag khoom smartwatch loj hlob 48% xyoo dhau los.
Peb xav paub: Nrog kev muag xov tooj ntawm tes txuas ntxiv poob, vim li cas smartwatches tau dhau los ua tus hlub tshiab ntawm kev lag luam digital?
Smartwatch yog dab tsi?
"Smartwatches tau dhau los ua neeg nyiam hauv ob peb xyoos dhau los.
Ntau tus neeg yuav paub ntau dua nrog nws cov thawj coj, "smart bracelet".Qhov tseeb, ob qho tib si ntawm lawv yog ib hom khoom "smart wear" khoom.Lub ntsiab txhais ntawm "smart wear" nyob rau hauv lub encyclopedia yog, "kev thov ntawm wearable technology rau lub ntse tsim ntawm niaj hnub hnav, kev loj hlob ntawm wearable (electronic) pab kiag li lawm.
Tam sim no, feem ntau cov ntaub ntawv ntawm cov ntse hnav xws li pob ntseg hnav (nrog rau txhua yam ntawm lub mloog pob ntseg), lub dab teg hnav (xws li cov kauj-toog npab, watches, thiab lwm yam) thiab hnav lub taub hau (VR / AR li).
Cov watches ntse, raws li qhov zoo tshaj plaws wristband ntse hnav cov cuab yeej hauv kev ua lag luam, tuaj yeem muab faib ua peb pawg raws li cov neeg lawv ua haujlwm: cov menyuam yaus lub ntse saib tsom rau qhov tseeb ntawm qhov chaw, kev nyab xeeb thiab kev nyab xeeb, kev pabcuam kev kawm thiab lwm yam haujlwm, thaum cov laus smartwatches. tsom ntsoov rau kev saib xyuas kev noj qab haus huv ntau dua;thiab cov neeg laus smartwatches tuaj yeem pab hauv kev qoj ib ce, chaw ua haujlwm ntawm qhov chaw mus, kev them nyiaj online ...... muaj nuj nqi Nws muaj ntau dua.
Thiab raws li kev ua haujlwm, smartwatches tseem tuaj yeem muab faib ua cov kws tshaj lij kev noj qab haus huv thiab kev ua kis las saib, nrog rau ntau yam khoom siv ntse ntse watches.Tab sis cov no yog tag nrho cov subcategories uas tsuas yog tshwm sim nyob rau hauv xyoo tas los no.Thaum pib, smartwatches tsuas yog "electronic watches" lossis "digital watches" uas siv cov tshuab computer.
Cov keeb kwm rov qab mus rau xyoo 1972 thaum Seiko ntawm Nyij Pooj thiab Hamilton Watch Company ntawm Tebchaws Meskas tau tsim lub dab teg suav tshuab thiab tso tawm thawj zaug digital saib, Pulsar, uas raug nqi ntawm $ 2,100.Txij thaum ntawd los, cov watches digital tau txuas ntxiv txhim kho thiab hloov mus rau hauv smartwatches, thiab nws thiaj li nkag mus rau cov neeg siv khoom lag luam nyob ib puag ncig xyoo 2015 nrog kev nkag ntawm cov npe tseem ceeb xws li Apple, Huawei thiab Xiaomi.
Thiab txog niaj hnub no, tseem muaj cov npe tshiab koom nrog kev sib tw hauv kev ua lag luam smartwatch.Vim hais tias piv nrog lub lag luam smartphone saturated, lub khw muag khoom ntse tseem muaj peev xwm loj.Smartwatch hais txog thev naus laus zis, ib yam nkaus, tau hloov pauv zoo hauv ib xyoo caum.
Coj Apple's Apple Watch ua piv txwv.
Xyoo 2015, thawj koob 0 uas tau muag, txawm hais tias nws tuaj yeem ntsuas lub plawv dhia thiab txuas rau Wi-nkaus, tau ua haujlwm ntau dua nyob ntawm lub xov tooj.Nws tsuas yog nyob rau xyoo tom ntej uas muaj kev ywj pheej GPS, kev ua luam dej tsis muaj dej, kev qhia ua pa, ECG, ntsuas ntshav oxygen, ntsuas kev pw tsaug zog, ntsuas lub cev kub thiab lwm yam kev ua si thiab kev saib xyuas kev noj qab haus huv tau ntxiv thiab maj mam ua ywj pheej ntawm lub xov tooj.
Thiab nyob rau hauv xyoo tas los no, nrog kev qhia txog SOS kev pabcuam thaum muaj xwm txheej ceev thiab kev tshawb nrhiav tsheb sib tsoo, cov haujlwm hauv chav kawm kev nyab xeeb tej zaum yuav dhau los ua qhov tseem ceeb hauv kev rov ua dua tshiab ntawm smartwatch yav tom ntej.
Interestingly, thaum thawj tiam ntawm Apple watch tau tshaj tawm, Apple tau tshaj tawm Apple Watch Edition tus nqi ntau dua $ 12,000, xav ua kom nws cov khoom kim heev zoo ib yam li cov watches.Tsab ntawv series tau muab tso tseg hauv xyoo tom ntej.
Dab tsi smartwatches yog cov neeg yuav khoom?
Hais txog kev muag khoom ib leeg, Apple thiab Huawei tam sim no yog qhov txhaum Sab saum toj ntawm kev lag luam hauv tsev neeg laus smartwatch, thiab lawv cov muag khoom ntawm Tmall yog ntau dua 10 npaug ntawm Xiaomi thiab OPPO, uas nyob rau hauv peb thiab thib plaub.Xiaomi thiab OPPO tsis muaj kev paub ntau ntxiv vim tias lawv qhov kev nkag lig (txog lawv thawj smartwatches hauv 2019 thiab 2020 raws), uas cuam tshuam rau kev muag khoom rau qee qhov.
Xiaomi tiag tiag yog ib qho ntawm cov khoom lag luam pioneer hauv ntu hnav, tso nws thawj Xiaomi bracelet thaum ntxov li 2014. Raws li International Data Corporation (IDC), Xiaomi tau mus txog 100 lab tus neeg siv khoom xa khoom xa tuaj hauv 2019 ib leeg, nrog lub dab teg hnav - uas yog Xiaomi bracelet - noj cov credit.Tab sis Xiaomi tsom mus rau lub kauj-toog npab, tsuas yog nqis peev hauv Huami Technology (tus tsim ntawm Amazfit niaj hnub no) hauv 2014, thiab tsis tau tshaj tawm lub smartwatch hom uas muaj tag nrho rau Xiaomi.Nws tsuas yog nyob rau xyoo tas los no uas qhov kev poob qis hauv kev muag khoom ntawm cov ntse ntse yuam Xiaomi koom nrog kev sib tw rau kev ua lag luam smartwatch.
Kev ua lag luam smartwatch tam sim no tsis muaj kev xaiv tsawg dua li ntawm cov xov tooj ntawm tes, tab sis qhov sib txawv ntawm kev sib tw ntawm cov hom sib txawv tseem nyob rau hauv tag nrho viav vias.
Lub tsib lub npe nrov tshaj plaws smartwatch tam sim no muaj cov khoom sib txawv hauv qab lawv, tsom rau cov kev xav tau ntawm cov neeg sib txawv.Coj Apple ua piv txwv, Apple Watch tshiab tso tawm rau lub Cuaj Hli xyoo no muaj peb lub koob: SE (tus qauv siv tau zoo), S8 (txhua qhov qauv), thiab Ultra (tus kws tshaj lij sab nraum zoov).
Tab sis txhua lub lag luam muaj qhov sib txawv sib txawv kom zoo dua.Piv txwv li, xyoo no Apple sim nkag mus rau sab nraum zoov kev saib xyuas nrog Ultra, tab sis nws tsis tau txais txiaj ntsig zoo los ntawm ntau tus neeg.Vim tias Garmin, lub hom phiaj pib nrog GPS, muaj qhov zoo dua qub hauv qhov kev faib tawm no.
Garmin's smartwatch muaj cov kev ua kis las kis las zoo xws li hnub ci them, qhov chaw ua haujlwm siab, lub teeb ci siab LED teeb pom kev zoo, thermal adaptation thiab qhov siab hloov pauv.Hauv kev sib piv, Apple Watch, uas tseem yuav tsum tau them ib zaug ib hnub thiab ib nrab txawm tias tom qab kev txhim kho (lub roj teeb Ultra ntev li 36 teev), yog "tus qaib" ntau dhau.
Apple Watch's "ib hnub ib zaug" roj teeb lub neej kev paub tau raug thuam rau lub sijhawm ntev.Cov khoom lag luam hauv tsev, txawm tias Huawei, OPPO lossis Xiaomi, yog qhov zoo tshaj rau Apple hauv qhov no.Raws li kev siv ib txwm, lub roj teeb lub neej ntawm Huawei GT3 yog 14 hnub, Xiaomi Watch S1 yog 12 hnub, thiab OPPO Saib 3 tuaj yeem ncav cuag 10 hnub.Piv nrog rau Huawei, OPPO thiab Xiaomi yog pheej yig dua.
Txawm hais tias cov menyuam yaus lub khw muag khoom ntim me me piv rau cov neeg laus saib, nws kuj muaj feem ntau ntawm kev ua lag luam.Raws li IDC cov ntaub ntawv kev lag luam, kev xa khoom ntawm cov menyuam yaus lub smartwatches hauv Suav teb yuav yog li ntawm 15.82 lab daim hauv xyoo 2020, suav txog 38.10% ntawm tag nrho cov khoom lag luam ntawm smartwatches.
Tam sim no, BBK's sub-brand Little Genius tuav txoj haujlwm tseem ceeb hauv kev lag luam vim tias nws pib thaum ntxov, thiab nws tag nrho cov muag khoom ntawm Tmall yog ntau dua ob npaug ntawm Huawei, uas nyob rau qib thib ob.Raws li cov ntaub ntawv yav tom ntej, Little Genius tam sim no suav txog ntau dua 30% sib koom hauv cov menyuam yaus lub smartwatches, uas yog piv rau Apple txoj kev lag luam hauv cov neeg laus smartwatches.
Vim li cas tib neeg yuav smartwatches?
Kev ntaus kis las yog qhov laj thawj tseem ceeb tshaj plaws rau cov neeg siv khoom yuav khoom smartwatches, nrog 67.9% ntawm cov neeg siv tshawb fawb qhia qhov xav tau no.Kev kaw pw tsaug zog, saib xyuas kev noj qab haus huv, thiab qhov chaw GPS kuj yog txhua lub hom phiaj uas ntau tshaj li ib nrab ntawm cov neeg siv khoom yuav smartwatches.
Xiaoming (ntseeg), uas tau yuav Apple Watch Series 7 rau lub hlis dhau los, tau txais lub smartwatch rau lub hom phiaj ntawm kev saib xyuas txhua hnub nws txoj kev noj qab haus huv thiab txhawb nqa kev tawm dag zog zoo dua.Rau lub hlis tom qab, nws xav tias nws tus cwj pwm niaj hnub hloov pauv tiag tiag.
"Kuv tuaj yeem ua txhua yam los kaw lub voj voog (kev noj qab haus huv) lub voj voog, kuv yuav sawv ntau dua thiab taug kev ntau dua hauv kuv lub neej txhua hnub, thiab tam sim no kuv yuav tawm ntawm lub subway ib qho chaw nres ua ntej thaum kuv mus tsev, yog li kuv yuav taug kev 1.5 mais ntau dua. ib txwm thiab haus txog 80 calorie ntau ntau. "
Qhov tseeb, "kev noj qab haus huv", "txoj hauj lwm" thiab "kev ua si" yog qhov tseeb siv ntau tshaj plaws los ntawm cov neeg siv smartwatch.61.1% ntawm cov neeg teb tau hais tias lawv feem ntau siv lub sijhawm saib xyuas kev noj qab haus huv, thaum ntau dua ib nrab hais tias lawv feem ntau siv GPS qhov chaw thiab kev ntaus kis las.
Cov haujlwm uas tuaj yeem ua tau los ntawm lub xov tooj smartphone nws tus kheej, xws li "xov tooj", "WeChat" thiab "message", feem ntau tsis tshua siv los ntawm smartwatches: tsuas yog 32.1%, 25.6%, 25.6% thiab 25.5% feem.32.1%, 25.6%, thiab 10.10% ntawm cov neeg teb hais tias lawv feem ntau yuav siv cov haujlwm no ntawm lawv cov smartwatches.
Ntawm Xiaohongshu, sib nrug los ntawm cov lus pom zoo thiab kev tshuaj xyuas, kev siv ua haujlwm thiab kev tsim qauv yog qhov sib tham tshaj plaws ntawm cov ntawv hais txog smartwatch.
Tib neeg qhov kev thov rau lub ntsej muag tus nqi ntawm lub smartwatch tsis muaj tsawg dua qhov kev nrhiav ntawm nws txoj kev siv.Tom qab tag nrho, cov ntsiab lus ntawm cov khoom siv ntse ntse yog yuav tsum "hnav" ntawm lub cev thiab ua ib feem ntawm tus kheej daim duab.Yog li ntawd, nyob rau hauv kev sib tham txog smart watches, adjectives xws li "zoo-zoo", "ntxim hlub", "advanced" thiab "ilv" feem ntau siv los piav txog cov khaub ncaws.Cov npe uas feem ntau siv los piav txog cov khaub ncaws kuj tshwm sim ntau zaus.
Hais txog kev siv lub luag haujlwm, ntxiv rau kev ua kis las thiab kev noj qab haus huv, "kev kawm," "kev them nyiaj," "kev sib raug zoo," thiab "kev ua si" kuj yog Cov haujlwm no uas tib neeg yuav saib xyuas thaum xaiv lub smartwatch.
Xiao Ming, tus neeg siv smartwatch tshiab, tau hais tias nws feem ntau siv Apple Watch "sib tw nrog lwm tus thiab ntxiv cov phooj ywg" txhawm rau txhawb nws tus kheej kom ua raws li kev ua kis las thiab tswj cov ntaub ntawv lub cev noj qab haus huv hauv kev sib raug zoo.
Ntxiv nrog rau cov haujlwm tseem ceeb no, smartwatches tseem muaj ntau qhov kev coj txawv txawv thiab zoo li tsis muaj txiaj ntsig me me uas tau nrhiav los ntawm qee cov tub ntxhais hluas.
Raws li cov khoom lag luam txuas ntxiv nce thaj chaw hu hauv xyoo tas los no (Apple Watch tau hloov zuj zus los ntawm 38mm qhov sib txawv ntawm thawj tiam mus rau 49mm dial hauv xyoo no Ultra series tshiab, nthuav tawm ze li 30%), ntau cov nta tau dhau los.
Post lub sij hawm: Feb-10-2023
